by Laura M. LaVoie | Mar 2, 2026 | Storytelling
Early March has always felt like a quiet threshold to me. The calendar calls it spring, but the world is still undecided. Some mornings carry a hint of warmth. Others feel stubbornly winterbound. The ground hasn’t fully thawed yet, but something underneath is clearly...
by Laura M. LaVoie | Feb 2, 2026 | Branding
There is a moment early in every brand’s life that feels electric. The website launches. The words feel perfect. The story finally sounds like you. Everything clicks, and for a while, writing content feels easy. Fun, even. You are in love with your brand voice....
by Laura M. LaVoie | Jan 2, 2026 | Branding
January always arrives with a strange kind of pressure. New goals. New systems. New versions of ourselves. The urge to wipe everything clean and start over can feel almost compulsory, especially in business and creative work. But what if the new year is not about...
by Laura M. LaVoie | Dec 2, 2025 | Storytelling
December asks us to slow down. The days shorten, the light softens, and the quiet of winter begins to settle over everything. This is the season when storytellers and business owners alike feel the tug to turn inward. Before we charge into a new year with fresh plans...
by Laura M. LaVoie | Nov 5, 2025 | Storytelling
Every November, gratitude becomes the buzzword of the season. We write lists of what we’re thankful for, we share posts about small joys, and we pause, if only for a moment, to reflect on what really matters. But for me, gratitude has always been more than a seasonal...
