by Laura M. LaVoie | May 1, 2026 | Storytelling
There is something different about May. Not the careful, cautious energy of early spring, when everything is still testing the air. Not the steady, intentional tending of April. May has a different quality altogether. It is joyful. Expansive. It carries the feeling of...
by Laura M. LaVoie | Apr 1, 2026 | Storytelling
April has a particular kind of energy. It’s not the tentative, hold-your-breath quality of early March, when spring is still negotiating with winter. By April, something has shifted. The light is back. The ground is soft. And there’s a pull to move forward, to do...
by Laura M. LaVoie | Mar 2, 2026 | Storytelling
Early March has always felt like a quiet threshold to me. The calendar calls it spring, but the world is still undecided. Some mornings carry a hint of warmth. Others feel stubbornly winterbound. The ground hasn’t fully thawed yet, but something underneath is clearly...
by Laura M. LaVoie | Feb 2, 2026 | Branding
There is a moment early in every brand’s life that feels electric. The website launches. The words feel perfect. The story finally sounds like you. Everything clicks, and for a while, writing content feels easy. Fun, even. You are in love with your brand voice....
by Laura M. LaVoie | Jan 2, 2026 | Branding
January always arrives with a strange kind of pressure. New goals. New systems. New versions of ourselves. The urge to wipe everything clean and start over can feel almost compulsory, especially in business and creative work. But what if the new year is not about...
