Rest, Reflect, and Rewrite: Preparing Your Brand Story for the Year Ahead

by Laura M. LaVoie | Dec 2, 2025 | Storytelling

December asks us to slow down. The days shorten, the light softens, and the quiet of winter begins to settle over everything. This is the season when storytellers and business owners alike feel the tug to turn inward. Before we charge into a new year with fresh plans...

Thankful for Your Story: Finding Connection Through Authentic Brand Voice

by Laura M. LaVoie | Nov 5, 2025 | Storytelling

Every November, gratitude becomes the buzzword of the season. We write lists of what we’re thankful for, we share posts about small joys, and we pause, if only for a moment, to reflect on what really matters. But for me, gratitude has always been more than a seasonal...

Rediscovering My Passion: Balancing Authentic Storytelling and Creative Endeavors in a Changing Industry

by Laura M. LaVoie | Jul 1, 2024 | Creative Writing

In a Mighty Friday session with Jane Carter a few months ago, I was asked a surprising question that changed my perspective. “But what do you do that feeds your soul? Do you work on writing just for you?” I hadn’t thought of it that way, but...

Bet on Real Human Writers: Make Your Investment Count This Year

by Laura M. LaVoie | Jun 18, 2024 | Freelance Writing

With everything about Google’s new generative AI search engine, it’s unsurprising that many people in my position have become concerned about where artificial intelligence will take us. While many artists are worried that AI is just a plagiarism-generating...

Transform Your Brand Story: The Critical Role of Genuine Content in a Changing Digital Landscape

by Laura M. LaVoie | May 27, 2024 | Freelance Writing

Now is the time to take a big swing. Google’s generative AI search announcement is about to change the game for small businesses of all types. As search engine results begin to rely more heavily on summarizations from various sources, more like what you get from...