by Laura M. LaVoie | Jun 1, 2026 | Branding
There is a moment in June, usually somewhere around the solstice, when I wonder how it’s already here. Winter felt so recent. The silence, the cold, the particular kind of stillness that January brings. And now the days are long and warm and full, and somehow half a...
by Laura M. LaVoie | Feb 2, 2026 | Branding
There is a moment early in every brand’s life that feels electric. The website launches. The words feel perfect. The story finally sounds like you. Everything clicks, and for a while, writing content feels easy. Fun, even. You are in love with your brand voice....
by Laura M. LaVoie | Jan 2, 2026 | Branding
January always arrives with a strange kind of pressure. New goals. New systems. New versions of ourselves. The urge to wipe everything clean and start over can feel almost compulsory, especially in business and creative work. But what if the new year is not about...
