With everything about Google’s new generative AI search engine, it’s unsurprising that many people in my position have become concerned about where artificial intelligence will take us. While many artists are worried that AI is just a plagiarism-generating machine (which it is), it’s also becoming increasingly ubiquitous, including the recent announcement that Apple will integrate AI into their systems at an OS level.
For writers, we’re not exactly sure where this puts us in the greater scheme of things. For a long time, writers like me have been the heart and soul of business communications. We tell stories, write informative articles, and generate interest in a brand. However, with more AI options, some companies have pulled back on writers for the more cost-effective use of these services.
The other day, I attended a webinar by a popular marketing brand about the significant changes with Google. It was very insightful and provided a lot of information about how businesses should handle online marketing moving forward. But the thing that struck me most was the insistence by the moderators that companies need to
Bet On Real Human Writers.
Here’s a look at why.
The Limitations of AI for Content Writing
There are a few things that AI does well. It can take existing content and break it up into bite-sized pieces to use in different ways across multiple platforms. Relying on it as the sole source for new content is risky.
Generative AI may struggle to capture the unique voice and personality of a brand or individual, leading to content that feels generic or impersonal. And it often lacks the deep contextual understanding needed to create nuanced content, potentially leading to inaccuracies or misinterpretations of complex topics.
AI is also not very creative. It can generate text based on existing patterns and data, but it may not match a human writer’s creativity and innovative thinking, potentially resulting in less original or engaging content. AI may lack the depth of knowledge required to produce accurate and insightful content for highly specialized or technical subjects. And it might not always be attuned to cultural and social nuances, which can lead to inadvertently insensitive or inappropriate content. And let’s not even get into the fact that AI can present some pretty significant biases across demographic lines.
Potential legal and ethical issues related to AI-generated content include copyright infringement and misinformation. Over-reliance on AI for content creation can lead to a lack of skill development in human writers and marketers, reducing their ability to create compelling content independently.
Telling Your Brand Story
I’ve always told my prospects and clients that I am a storyteller. Whether I’m writing for myself or creating website copy or blog content, I use the tools of a creative writer to tell an engaging story. I do that by getting into your business persona, which is not unlike how I would get into a fictional character. I learn your business, like letting a character unfold themselves as I write.
This allows me to tell your brand story in a very different way. I become the outside observer, learning how people interact with your business and how your message might land for your audience. I can adapt quickly, adjust as necessary, and try new things that can move your brand forward.
Making Emotional Connections
Margaret Atwood said, “You’re never going to kill storytelling, because it’s built into the human plan. We come with it.” The way humans communicate is through stories. Even as AI improves over time, humans will interact with one another directly through stories.
Think about getting together with old friends. You may start with simple questions about what everyone has been up to. But as the conversation evolves, you’ll find you’re telling stories. Just the other day, we were out with friends, and something reminded us of a friend we had lost many years ago, and we told his story. While the story was true, it has also become lore. How we tell it has evolved, and that’s just part of the human condition. We make emotional connections through stories, and that’s part of your brand. As Simon Sinek said, “People don’t buy what you do; they buy why you do it.”
Providing Data-Driven Research
There is another aspect of real human writing that is critical for brands. That’s well-researched, data-driven articles that establish your brand as a subject matter expert. While AI will continue to improve, there is major concern over accuracy right now, and it shouldn’t be relied on to provide correct data, especially regarding your specific business.
While storytelling is my passion, research is another thing that fuels me. I love writing about any industry because I enjoy learning new things. You can give me a topic that feels heavy or dry, and I can write it so everyone can understand, but I will still position you as the expert in your industry. AI struggles with that right now, even providing incorrect information. You can see what I mean by the grave errors the Google generative AI search results made.
Work with a Real Human Writer
So what does all this mean for you? Significant changes are happening in the way your website is discovered online. Generative AI search results will drastically affect what we know about SEO today. The most important thing you can do is produce quality content that establishes you as an expert. You want to save money, but ditching your human writers for AI will not get you the desired results. Poor-quality AI generated content won’t get the right attention online.
Choose a real human writer if you want to know one way you can invest in your business that will pay off in the long run.
Discover the Art of Authentic Storytelling with a Real Human Writer
Are you ready to elevate your brand’s voice with content that truly resonates? My artisanal approach to content creation isn’t just about writing; it’s about crafting stories that embody your brand’s essence. With a foundation in genuine human connection and a touch of magic, I bring your vision to life in a way that algorithms can’t match.
Experience the difference of homegrown, handcrafted content tailored just for you. Whether it’s weaving your brand’s narrative or collaborating on innovative projects with dpeg Marketing Company, let’s create something unforgettable together.
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